SS17 Marimekko: courage and color

Marimekko presented its SS17 collection in a pop-up Marimekko home within the Finnish Embassy in Paris. This showcased its heritage and design philosophy across textile, fashion and homewares.

Drawing on signature bold colors and geometric prints, this collection is about courage and empowerment. “The concept of luxury is changing…people are more interested in investing in a sustainable lifestyle and wardrobe, enjoying life as it is and following their own path.”

Beauty was fresh and simple. Accentuated brows and dusky lips let models’ natural beauty shine through and the bold prints take center stage. Written by Sophie Coleman.