Recently the Louis Vuitton Cruise collection launched in Rio de Janeiro. The show took place at the Niteroi Contemporary Art Museum, the building was designed and constructed by the architect Oscar Niemeyer in 1996.
Artistic director of Louis Vuitton Nicolas Ghesquière wanted to bring his own Parisian and French cultural references to Brazil, but he also incorporated the elements of the Brazilian culture as well. This resulted in a collection that is young, experimental and a visual pleasure for the eye with a lot of graphic prints and bright colors. The most talked about accessory is the bag that looks like a ghetto blaster, which is also one of my favorite pieces of the collection.
The impressive location where the show was presented is something that will be hard to surpass in the future. Ghesquiere said; “The setting inspired me right away, the white modernist structure is reflected in the pool’s base, designed to look like a flower,”.
The architect Oscar Niemeyer harmonizes the paradox of civilization versus the natural. “After all, doesn’t the word utopia reflect a desire to create innovation? Signifying fantasy, it seamlessly connects with the language of fashion.” Ghesquiere said.
Text by: Tessa Bosma