BEAUTY POWER: QUEEN NEFERTITI

CAT-EYE & CREATIVITY

Queen Nefertiti’s iconic style was recreated over the decades by many celebrities, as Iman for Michael Jackson’s music video, Rihanna’s 2017 Vogue Arabia cover and Valentino’s recent tribute. Cat-eye, the traditional Egyptian headdress - some beauty tends never go out of fashion.

Being a powerful leader and using her beauty as a great advantage, Queen Nefertiti shaped a new impression of female power. In order to achieve positions of influence in the modern world, women who embody Nefertiti, like Rihanna or Iman, apply their talents, intellect, creativity and striking appearance as well.

It’s interesting that, looking back through the centuries at a woman living in wildly different circumstances, Queen Nefertiti used her beauty in the same way we do today: to communicate publicly who we are, to express our uniqueness or even call for social changes. Written by Katia Yatsenko.

Chroma Collection Lancôme x Proenza Schouler. Ombre Hypnôse Kajal Chroma. €26