AVEDA: A New Skincare Journey

Aveda is no stranger to innovative products, and the new Tulasara™ collection is no different. As always, Aveda has taken inspiration from Ayurveda theory, choosing to harness the age old wisdom of ancient Indian Ayurvedic practitioners who believed balanced skin is beautiful skin. Written by Jade Thompson.

Enter Tulasara™,  a collection that allows you to customise your beauty regime depending on your personal skincare needs. Sounds perfect! So what do you get? The new Tulasara™ collection includes a ‘Radiant Awakening Ritual’ which is a two-step routine drawing upon the traditional Ayurvedic technique of dry brushing - followed by a facial massage . If that wasn’t enough there are also three new concentrates that are 97% naturally derived treatments.

Use the Tulasara™ Radiant Facial Dry Brush to exfoliate away any dull surface cells then follow with the Tulasara™ Radiant Oleation Oil (a 100% naturally derived blend of six plants), taking care to gently massage into the skin and leave on for four minutes. Aveda recommends using the time to meditate and taking some time to be in the moment.

The three concentrates work a little differently. Firm helps to provide a firmed, more lifted, lineless appearance, Bright visibly reduces discoloration and evens the appearance of skin tone while Calm soothes and cools skin to reduce the look of redness. These must be applied on cleansed skin before your moisturiser to fully take advantage of their advanced performance formula. With continued use, each concentrate strengthens the skin’s barrier to help protect against environmental irritants that can damage the look of skin.

Fusing the old with new advances in science, Aveda hope to provide you with a new regime that, not only boasts proven results, but also a skincare line which helps to place mindfulness front and centre.

View the YouTube video below for an introduction to Tulasara™.