Thanks to the Kardashians and tutorials from big Youtube gurus like Huda Kattan from Dubai, a full face of make-up became a huge beauty trend. High coverage foundation, false lashes and of course: heavily contouring. Higher cheekbones and a smaller nose like a super model? It can all be drawn on en shaped in a few seconds. By using the darker colour shadow is created, lighter colours highlight specific areas.
Lately things are slightly changing. Social media is dominated by the hashtags #nomakeupselfie and Beyoncé’s lyric #wokeuplikethis. This way many women want to show their natural beauty, without anything on their face (and filter!). On the catwalk we’ve seen a lot of ‘no make-up looks’ for upcoming season at shows like Nina Ricci and Balmain. Of course make-up is used, but it’s all so perfected and natural you can’t even tell there’s something going on. Also the success of BB/CC/DD creams – there is already a GG cream launched by L’Oréal – shows the direction beauty is developing into right now; natural make-up.
As a beauty editor I see all the new launches in both categories, in which this big turnaround is clearly visible.
Still want to do some contouring, but the natural way? Smashbox Contour Stick Trio are no powders, no creams but convenient sticks to draw the lines really precisely. The dark one is for shadows, the lightest version for highlighting and the bronze colour works as a transition shade ($ 45 via Sephora).
Rather use an EE cream? Estée Lauder just launched the Enlighten Even Effect Skintone Corrector. With transparent, colour correcting pigments and SPF 30 ($ 40 via Esteelauder.com).
VIDEO HUDA KATTAN:
By Melvin Balvers