Mirror Mirror - An independent
Beauty Magazine

"Since 2015 I have given in MIRROR MIRROR beauty the attention it deserves these days. Beauty is just too important and too fascinating to limit to some pages or a section. You just dedicate a very beautiful magazine to it"

MIRROR MIRROR Magazine is multi-layered like make-up, and designed to engage readers with an eye for beauty and a sense for quality. The starting point is always beauty, both in the editorial and photographic content. Building on years of skill MIRROR MIRROR aims to be beauty herself. The appearance of the magazine will be multi-faceted: modern yet accessible; intelligently inspiring and feminine; playfully edgy with a touch of glamour and surrealism.

“Intelligently inspiring and feminine; playfully edgy with a touch of glamour and surrealism.”

The inspiration is the world of beauty with content about cosmetics and skincare, perfumes, hair, care, jewelry and other accessories. MIRROR MIRROR aspires to please and pamper people living in an ever faster moving world.

Mission statement: MIRROR MIRROR is about inspiring people to include more beauty in their own lives. Our mission is to make the most beautiful magazine about beauty for the international market.


After the international success, there is now a Dutch edition of MIRROR MIRROR. This proofs that there is indeed interest in an inspiring magazine about beauty and fashion. In this issue, Escapism is the starting point: away from reality. No, not with drugs, drinks or digitally, but by browsing through this magazine.

Visuals are important, texts too. In this issue you discover how an obsession with lipstick leads to the first sustainable luxury beauty brand in France. I also interview a perfumer who says: "Sometimes I can loose all my restraints in my creations". And for another article I meet a sober hairdresser: "I cut her, and nothing else."

In recent years, MIRROR MIRROR has grown into a platform for Dutch and international talent in the field of beauty and photography. In this issue there are again productions that with their unbridled fantasy and craftsmanship shatter all limitations.

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