"What's Your Drink of Choice? Photography Léonard Oliviéro / Creative director Aurélie Joly @buronoto / Set designer Lola Calenge

Gen Alpha is growing up surrounded by contradictory messages: be healthy, but stay productive. Be authentic, but build a personal brand. Consume less, but keep up. Take care of yourself, but never stop improving. Inspired by the hyperreal perfection of airbrushed advertising imagery from the 70s and 80s, this series explores these tensions through a collection of beverages, iconic glassware, and carefully placed clues. Each drink becomes an archetype. A generation shaped by contradiction, seen through what it chooses to drink.