"Since 2015 I have given in MIRROR MIRROR beauty the attention it deserves these days. Beauty is just too important and too fascinating to limit to some pages or a section. You just dedicate a very beautiful magazine to it"

MIRROR MIRROR Magazine is multi-layered like make-up, and designed to engage readers with an eye for beauty and a sense for quality. The starting points are always beauty and fashion, both in the editorial and photographic content. Building on years of skill MIRROR MIRROR aims to be beauty herself. The appearance of the magazine will be multi-faceted: modern yet accessible; intelligently inspiring and feminine; playfully edgy with a touch of surrealism.

“Intelligently inspiring and feminine; playfully edgy with a touch of glamour and surrealism.”

The inspiration is the world of beauty and fashion with content about cosmetics, fashion, perfumes, jewelry and other accessories.

MIRROR MIRROR aspires to please and pamper people living in an ever faster moving world.

MIRROR MIRROR is about inspiring people to include more beauty in their own lives.

Our mission is to make the most beautiful magazine about beauty and fashion.

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‘When I commission a photographer, makeup artist or hairstylist for an assignment, they are free to do what they want. It’s all about challenging their vision on beauty. My only requirement is that they break the moulds and explore the concept of fashion and beauty,’

Georgette Koning, Editor-in-Chief MIRROR MIRROR.